ANNETTE YAN
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Verbal Brand Consultant @ PROPHET

Select Clients: Colgate, IFF, Forgent, FM Global
Helping global and iconic brands clarify how they show up in the world through language. As a verbal specialist I pay attention to all things words: naming products and sometimes brands themselves, developing a brand's positioning, value propositions, brand narratives, internal employee trainings, and the occasional campaign.


Associate Strategist @ DESIGN BRIDGE & PARTNERS

Select Clients: Bank of America, Clif, Diageo

Conducted audits, analyzed data using proprietary WPP Brand Asset Valuation Tool, develop and present insights for various clients in technology, CPG, professional services, and more.


D5in10 Fellow @ DROGA5

Leveled up my art direction & copywriting skills by learning from the best creatives in the ad industry for 10 weeks.

Campaign Executions (Spec)
- Spotify, Memories for All
- Verizon Gaming, Dear Gamer Rage














































I’m a game writer
turned brand strategist
turned verbal brand consultant
telling stories, building worlds