About

Annette Yan (严逸萱) is a writer and brand strategist exploring how stories are shaped across cultures and mediums.

From Beijing to Boston to Brooklyn, she draws on her multicultural experience in both her writing and visual work, which is focused on intimacies, alienation, and the beauty of everyday life.

She started her career in narrative game design at Tencent Games, before moving into the world of brand strategy after completing apprenticeships at United Talent Agency (UTA) and Droga5 (Ad Age and Adweek’s agency of the decade). She has since worked at WPP and Prophet, where she currently serves a verbal brand consultant.

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Work in the world:

Ad Age
Brand Influence: on building trust in a divided world

Charcoal Magazine
Issue 8 - Dexter Diary
Issue 9 - Kaleidoscope

Brand Work

I’m a game writer turned brand strategist turned verbal brand consultant telling stories, building worlds

I’m a game writer
turned brand strategist
turned verbal brand consultant
telling stories, building worlds